Your registration will cover attendance at the event at the location noted for that event. Please be sure to check in at the registration desk at the event. Check/Cash registrations must pay at the event.  Workshop programs require check/cash registration payments prior to the event. Checks can be mailed to SMPS Nebraska, PO Box 390093, Omaha, NE 68139-0093.  When mailing check please include registration confirmation.

Please note the refund policy below. No-shows will receive an invoice after the event.  All invoices for no-shows or non-payment at the time of the event will include a $10 invoicing fee and will be due upon receipt.

All sales are final.  No refunds unless requested 3 business days prior to an event in writing or by email.  Refunds for workshops require notice 5 business days prior to the event in writing or by email.  There is a 15% cancellation fee for all refunds.  Credits may be issued to be used for future event registrations in lieu of refund.

Contact Information

SMPS Nebraska
P.O. Box 390093
Omaha, NE 68139-0093


[email protected]


Meeting/Event Information

No One Cares About Your Qualifications

May 19, 2021
11:30 AM - 1:00 PM

3125 S 72nd Street
Omaha, NE 68124

About the Program: There is no question that selection committee’s have seen all the qualifications they care to see. Quals never win a project. What wins is focusing on creating a compelling meaningful offer to clients. Marketers need to move from being the curators of data and facts to the curators of hope and inspiration. This session will keep you on the edge of your seats as you learn new techniques to write inspirational cover letters, create presentations that highlight what is important, and how and when to take the appropriate risks to differentiate within your market. Real life examples will be presented in a lively and engaging format.

  • Craig will show real examples of alternatives to submitting qualification packages and demonstrate the reasons why this approach does not work.
  • Craig will show letters, presentations that cut to the chase and create compelling stories of hope for clients.
  • Craig will facilitate a two exercise whereby attendees will use the learning to create a compelling pitch.
  • Demonstrate why clients are not excited by YOUR quals.
  • Demonstrate why your previous work isn't a predictor of future performance.
  • Learn how to see the story in the project Learn alternate ways to engage clients and when to take a risk.
  • Learn to understand the fears and threats of the client.


Meet the Speaker - Craig S. Galati, FAIA, FSMPS, CPSM

Craig Galati is principal of LGA Architecture a consulting firm practicing sustainability, architecture, and sociology. With over 30 years’ experience as an architect and community outreach facilitator, Craig focuses on transformative strategic solutions resulting in organizational and operational excellence. He is past president of both the Las Vegas and Nevada chapters of the American Institute of Architects and Las Vegas Chapter of the Society for Marketing Professional Services. Craig is recipient of the “Silver Medal,” AIA Nevada’s highest individual award, honoring his lifelong contributions to the community and profession of architecture and is a Fellow in SMPS. Craig is a previous SMPS Society President and recently received his AIA Fellow in 2019. Craig’s practice, LGA Architecture, is founded with an approach to architecture focused on community transformation. His success at integrating community engagement and advocacy into architectural practice led to firm partnership at age 30 and to him becoming marketing principal nine years later. His leadership and marketing savvy built a community-based practice dedicated to creating the most community-minded and inspiring places in the Las Vegas Valley. His practice model extends marketing into the project process, building relationships across stakeholders and shaping meaningful narratives that facilitate design understanding for a broad audience. The result is more vibrant and vital community connections to architecture whereby residents openly participate in design charrettes and actively contribute to the design of their communities..


$25.00 In Person - Member

$15.00 Virtual Ticket - Member

$15.00 Virtual Ticket - Non-member

$25.00 In Person - Non-Member