Your registration will cover attendance at the event at the location noted for that event. Please be sure to check in at the registration desk at the event. Check/Cash registrations must pay at the event.  Workshop programs require check/cash registration payments prior to the event. Checks can be mailed to SMPS Nebraska, PO Box 390093, Omaha, NE 68139-0093.  When mailing check please include registration confirmation.

Please note the refund policy below. No-shows will receive an invoice after the event.  All invoices for no-shows or non-payment at the time of the event will include a $10 invoicing fee and will be due upon receipt.

All sales are final.  No refunds unless requested 3 business days prior to an event in writing or by email.  Refunds for workshops require notice 5 business days prior to the event in writing or by email.  There is a 15% cancellation fee for all refunds.  Credits may be issued to be used for future event registrations in lieu of refund.

Contact Information

SMPS Nebraska
P.O. Box 390093
Omaha, NE 68139-0093


[email protected]


Meeting/Event Information

Your Roadmap for A/E/C Marketing and Business Development

October 27, 2020
8:00 AM - 9:30 AM

Virtual Event

Marketing is more than proposals, and business development isn’t just lunches and golf events. Your company is successful, but you know business could be better. What you need is a way to show your colleagues how all the pieces fit together. When you and your team know the big picture, your architecture, engineering or construction firm is bound to win more work. No matter the size or setup of your firm, it’s time to take a look at your marketing and BD game plan. A roadmap is just what you need to see where you’re going and what else you could do to help your company thrive, even in challenging times.

During this virtual webinar, we’ll dig into the definitions of marketing and business development and explore how they apply to any firm. In addition, we’ll show how the SMPS Domains of Practice serve as pillars of an effective marketing program.

Please feel free to invite others in the A/E/C industry—principals, marketers, business developers—anyone who would like to more about our industry and the roadmap to winning more work!

Attendees will learn to:

• Support SMPS definitions of marketing and business development for all types of firms

• Sequence the three steps of business development and summarize how the SMPS Domains of Practice impact firm pursuit success

• Apply the framework to build stronger strategies and more effective tactics.

Attendees will receive a zoom appointment by noon on Monday, October 26. Be sure to check your email for the invitation!

Meet the speaker: Barbara Shuck, FSMPS, CPSM, President, Everest Marketing Services

With 25+ years working for A/E/C firms, Barbara understands the frustration of communicating differentiators and creating “why us” and “why not them” themes. At Everest Marketing Services, she uses a comprehensive suite of tools to help companies communicate clearly so they win work and attract staff to grow their business. She helps clients with internal communications and initiatives, and external efforts that win work through compelling and persuasive content and messaging. Barbara is a past-president of SMPS and is currently a SMPS Foundation trustee. She has a bachelor’s degree in Communication Arts (Journalism) and French, and a master’s degree in Business, (marketing emphasis), along with expertise in sales, printing, publishing, teaching, and marketing in the A/E/C industries.


$10.00 Virtual Member Ticket

$10.00 Virtual - Non-member