Your registration will cover attendance at the event at the location noted for that event. Please be sure to check in at the registration desk at the event. Check/Cash registrations must pay at the event.  Workshop programs require check/cash registration payments prior to the event. Checks can be mailed to SMPS Nebraska, PO Box 390093, Omaha, NE 68139-0093.  When mailing check please include registration confirmation.

Please note the refund policy below. No-shows will receive an invoice after the event.  All invoices for no-shows or non-payment at the time of the event will include a $10 invoicing fee and will be due upon receipt.

All sales are final.  No refunds unless requested 3 business days prior to an event in writing or by email.  Refunds for workshops require notice 5 business days prior to the event in writing or by email.  There is a 15% cancellation fee for all refunds.  Credits may be issued to be used for future event registrations in lieu of refund.

Contact Information

SMPS Nebraska
P.O. Box 390093
Omaha, NE 68139-0093


[email protected]


Meeting/Event Information

Create Once and Multiply: How to develop and repurpose content that closes sales

May 20, 2020
11:45 AM - 1:00 PM

Zoom Lunch Meeting

Content marketing for professional services can be tricky. Since an overwhelming amount of our time is spent supporting sales, whether that’s responding to RFPs, writing proposals, or creating sales collateral, it can be challenging to do a true “content marketing program.” In this presentation, you’ll learn about the key building blocks necessary for successful content (they’re not what you think). Plus, we’ll examine how you can readily shift your content production and thinking toward pillar pieces that can be repurposed on multiple platforms, resulting in greater reach for less effort.

Key Takeaways In this presentation, you’ll learn:

1) The building blocks for professional services content

2) The different content types each organization needs to have in their playbook

3) How to repurpose your content to make your efforts go further ATTENTION: Be on the lookout for a Zoom meeting invitation with login instructions in your inbox on Monday, May 18, and again by 10 am on Wednesday May 20.

About the Presenter

Ali Schwanke is the founder of Simple Strat, the marketing agency for B2B companies that are serious about growth. With nearly 15 years of marketing experience as both an in-house marketer and entrepreneur, Ali has been leveraging content marketing for a number of years as a powerful tool to generate awareness, drive leads, and engage audiences. She’s experienced in supporting sales teams by repositioning content to help in the RFP and/or proposal process and reinforcing brand credibility and strengthening sales. Ali is also the co-host of the “HubSpot Hacks” YouTube series and the co-founder of BrandPlan, a technology start-up focused on helping marketers better plan, visualize, and execute their marketing strategy. As certified inbound marketers, their team has leveraged content, video, and digital mediums to successfully grow their web traffic and leads by more than 300% in the last 3 years.


$10.00 Members

$15.00 Non-Members