Contact Information

SMPS Nebraska
P.O. Box 390093
Omaha, NE 68139-0093



Your registration will cover attendance at the event at the location noted for that event. Please be sure to check in at the registration desk at the event. Check/Cash registrations must pay at the event.  Workshop programs require check/cash registration payments prior to the event. Checks can be mailed to SMPS Nebraska, PO Box 390093, Omaha, NE 68139-0093.  When mailing check please include registration confirmation.

Please note the refund policy below. No-shows will receive an invoice after the event.  All invoices for no-shows or non-payment at the time of the event will include a $10 invoicing fee and will be due upon receipt.

All sales are final.  No refunds unless requested 3 business days prior to an event in writing or by email.  Refunds for workshops require notice 5 business days prior to the event in writing or by email.  There is a 15% cancellation fee for all refunds.  Credits may be issued to be used for future event registrations in lieu of refund.

Meeting/Event Information

How to Measure the Effectiveness of Your Website

August 08, 2018
11:30 AM to 1:00 PM
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3125 S 72nd Street
Omaha, NE 68124

Jasmine Maharisi, VP of Marketing and Search Strategy - Wave Interactive

Your company website is an essential part of your business strategy, and can benefit marketing, business development, communications and talent recruitment. But how do you evaluate the efficacy of your website in reaching your business objectives? 

User engagement metrics provided by Google Analytics and other tools can provide invaluable insight into who your audience is, what they’re looking for and how they’re responding to your website’s content. This gives you the strategic advantage to adjust your website’s user experience to encourage behavior conducive to reaching your goals – whether that’s attracting top talent or ushering potential leads through the sales funnel. In this program, we’ll take a look at some of those key metrics, what insights they provide and some examples of using that info to make your website work for you.






$25.00 Members

$49.00 Non-Members